Sell what you show!
The following post is based on the basics of copywriting. I have tried my hand at creating revised advertisement scripts for some of the famous brands.
- Tata Motors : Scene 1 Conversation between a mother and her son.
Mother: ‘You need to be very strong, fit and flexible for this. Not only that you need resilient power.’
Son: ‘All of this is possible if we have a will.’
Mother: ‘ Nobody even plays this kind of sport anymore, I am sure we won’t get any support.’
Son: ‘ We will, we definitely will.It is the time to come back to our roots, it is the time to make our country self-dependant. Just the same way as people of the country support our very own Tata Truck whole heartedly, people will support you playing the forgotten sport of kabbadi as well.’
TATA TRUCK #DESH_KA_TRUCK
- BIBA: Scene1
A person is sitting in front of the mirror having deep conversations with oneself and some flashbacks from the past.
‘Today is the day that I have been waiting for since ages. It is going to be my most happiest day. But the question is why do people run away from me? Am I that bad?’
Enters a girl inside the room and she has heard what the person said just now.
‘No you are not bad infact you are the nicest person in the room. Now just get ready quickly or else the name registration office will shut down soon.’
The person smiles. Indeed it is the best day ever.
Narrator: The person is a transgender and today is the day when she decides to change her name to a more girlish form for her own satisfaction. Today she is going to get her own identity,her own name and her lost respect.
Biba : Change is beautiful
- Amul : For this brand I have tried a jingle.
Dashing through the children, adults and old along the way
Making stronger people’s immune each and every day
Proving to be tasty and delicious with different flavours to giveaway
Hey! Amul Doodh, Amul Doodh, Amul doodh to brighten up your day
Make sure you also try our ice-cream and chaas while you are away!
Don’t forget our lovely offers on pizzas to takeaway! Hurry! Offer Valid for a limited period.
Amul : The taste of India
- Natraj Pencils: The following is a narrated script with visuals in the background for the advertisement.
‘Are you tired of sharpening pencils again and again?’
‘Are you spending all of your money on buying pencils and all of it is going in vain?’
‘If these questions end with a Yes then:
‘We have the perfect pencil for you, presenting the all new bonded lead HB NATRAJ PENCILS — Longer, stronger and sharper.’
‘Trusted since generations and gaining it still.’
Natraj Pencils : Longer, stronger and sharper.
- Johnson & Johnson: The follwoing is a narrated advertisement with a realistic video in the background drop.
‘ Love, care and affection are not just feelings they are actions. Every human being needs them even when they show they don’t. Be kind. Be gentle. Show love, show that you care. Even the strong can be gentle. We are not just a baby product we are more than that. We are an emotion’….
Johnson & Johnson : Caring for you since the day you were born
